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5th November 2015
Dealers - registration for Core Bike 2016 is now live! Click on More Info to be taken to the registration page.
21st October 2015
New ODI Elite Series Grips launch video featuring Curtis Keene. Also get to see inside ODIs USA factory and glimpse grip design and production!
9th October 2015
Halo Oktoberfest is this weekend at Ashton Court. It is a great family event and we will have our Demo Fleet of Surly Fat and Plus bikes available for you to try!
2nd October 2015
Halo Wheels Video Highlights from the 2015 Cycle Show.
2nd October 2015
ODI Grips Video Highlights from the 2015 Cycle Show.
1st October 2015
HT Components Video Highlights from the 2015 Cycle Show.
1st October 2015
The Light Blue Video Highlights from the 2015 Cycle Show.
20th August 2015
We will be launching some brand new products from Halo (and more) at Eurobike next week! If you are there then please visit us: Hall B4 Stand 314
31st July 2015
Dealers make sure you have registered to attend Core Bike Live next week! 2016 ranges and bike demos as well as some very exciting new brands will be on display.
20th May 2015
NEW! Integral II Stems. The next version of Renthals direct mount stem. 6-bolt design with improved structure and featuring the same C-shape clamp design as their Apex stems. Two reaches and two rises available giving you all the options you need.
7th May 2015
One-off Light Blue Wolfson stolen! Our prototype bike has been stolen last night from a house in Peterborough. Spec: BIKE Reynolds 853 steel tubing. Cambridge Blue (Celeste) 56cm. Carbon forks. Shimano Ultegra 11 speed groupset. Dia Compe BRS101 calipers. Halo Devaura wheelset. Schwalbe One tubeless tyres 25mm. Genetic Creed handlebars, Genetic SLR stem 11cm, Genetic seatpost. Morgaw saddle (black). Shimano SPD R pedals. Vincero Design bottles (magnetic fitting) x 2. Click on the link for an image.
17th April 2015
Identiti bikes team rider George Wise with a great report from the Aston Hill Blackrun race.
10th April 2015
Renthal Ltd Edition Gold Carbon bars now arriving!
9th April 2015
MRP Stage Forks get an amazing review on Vital MTB. Click More Info for the full review. 4.5/5 stars!
9th April 2015
5th April 2015
HT Pedals are receiving rave reviews including this one from Factory Jackson.
6th March 2015
Social Media! Get the very latest on new products, riders, shows etc... on our Social Media Pages:
5th February 2015
London Bike Show at Excel. 12th - 15th Feb. Come along and see us on Stand LB410. We will have plenty of exciting 2015 products from Surly, Sarma, All City, Rolloff, Halo, Light Blue, Banshee, ODI, HT Pedals and more! Click on More Info.
19th December 2014
Matt Priest makes it three wins! Halo team rider Matt Priest has won the Ride UK Magazine "Trails Rider of the Year 2014" award adding to his successes in 2011 and 2012. Checkout Matts signature line of Halo rims and wheels.
11th December 2014
Do not forget that we have plenty of great stocking fillers for your last-minute Christmas needs. Beanies, Caps, Tools, Socks and a whole lot more!
10th December 2014
We wish all of our Customers a very Merry Christmas and a Happy New Year! Here are our opening times over the festive period: December 2014: Monday 22nd: Last ordering day (office 5pm, website - Midnight) Tuesday 23rd : Last Shipping: Midday (not guaranteed for delivery before 24th). Wed 24th : Office services only - closes at Midday Thursday 25th : Closed Friday 26th: Closed Monday 29th- Wed 31st: Stock taking (no shipping, limited office service only) January 2015: Thursday 1st: Closed Friday 2nd : Office open (limited shipping) Monday 5th: Open as normal.
4th December 2014
Salsa Cycles have issued a recall for all of their 2014 Mukluk Aluminium Bearpaw Forks. These were fitted to Mukluk 2, Mukluk 3, Mukluk Ti complete bikes and Mukluk and Mukluk Ti framesets Please visit the link below for instructions as to whether your fork is affected and follow the procedures listed there. Thank you for your prompt attention to this matter and for your support. Please click on More Information for full details and what to do.
3rd December 2014
New colours of Mucky Nutz Fenders! Butt and Face Fenders now available in a variety of colours!
3rd December 2014
New Chris Smith edit! Identiti bikes team rider Chris Smith has a new edit out - check it out by clicking on more information.
2nd December 2014
Banshee Bikes factory rider Forrest Riesco shows us how it is done in his latest video riding the Legend.
1st December 2014
Matt Priest Halo edit for his signature Halo Priest/Preacher rims and wheels has just dropped!
24th November 2014
MRP Stage Forks get great MBUK review! MBUK guru Guy Kesteven gave the MRP Stage Forks 4/5 stars:
4th October 2014
Duck Smart bike cleaning products now available! Ph Neutral and caustic free cleaners will not hurt decals or paintwork. All of them feature Duck Smarts legendary fragrance so they not only clean well but smell great too!
30th September 2014
Bike Rumor checked out the Halo Fat bike rims, hubs and wheels at Interbike and had some nice comments about them!
11th August 2014
Ison at Eurobike 2014. Hall B4 Stand 314. 27th - 30th August. Come along and see new 2015 products from many of our brands including Identiti, Halo, Genetic, Gusset, Light Blue and much more!
14th July 2014
The Identiti Initial-D carbon road bike just got a fantastic 4/5 stars review in the latest Cycling Plus Magazine. Check out the review on the product page - click More Info.
27th June 2014
We are pleased to announce that we are now the distributors for Duck Smart cleaning products to the UK cycle market. Duck Smart products are environmentally friendly as well as offering the very best in cleaning performance. They smell fantastic too! Stockist deals available - contact your Sales Rep or the Ison Office for more details
20th June 2014
Ison will be exhibiting at the L,Eroica Brittania event in Bakewell, Derbyshire this weekend. Pop by for a chat and a look at the Light Blue range.
16th June 2014
Cinq-5 products now available in the UK from Ison. Fantastic products including the Shift R which is a Trigger Shifter for Rohloff hubs!
12th June 2014
New Mucky Nutz products! Check out the expanded range of lightweight fenders from Mucky Nutz including Fat Bike specific versions!
2nd June 2014
18th March 2014
Dirt Magazine give the Halo Vapour Carbon wheels a fantastic review. Click on "More Info" for the full review.
17th March 2014
Battle on the Beach - Race Report. The UK Fat Bike Champs took place as part of the Battle on the Beach event at the weekend. Click on "More Info" for the full report.
11th March 2014
3rd March 2014 gives the Surly Straggler a fantastic review. 4/5 Stars. ""Wonderfully versatile all-rounder that can hit the trails, the streets or the long-haul open road; it might be the only bike you need, except for all the others". Click on More Info for the full review.
28th February 2014
Product Videos now online! The first of many product videos is now on the Ison website! Gusset Oxide Pedals get the first edit. Click on the "play" icon on the small image below the main product image. or go to "More Information" ->
3rd February 2014
2014 Trade Price Lists and Catalogues are now available. Dealers can download the Price List from your Dealer Downloads section on the B2B. You can also order printed copies of both of them them: PRID2014 and PRID2014H respectively.
2nd January 2014
IMPORTANT ROHLOFF INFO! Rohloff have issued a Press Release regarding copy parts for their Speedhubs. Use of these non-oem parts will immediately invalidate the warranty. Copy and Paste this link into your browser for the full Press Release:
16th December 2013
Christmas Opening Hours: Open Mon 23rd Dec and Tues 24th Dec. (but not shipping orders). Weds 25th Dec - Sun 29th Dec - Closed. Mon 30th Dec - Tues 31st Dec - Open (but not shipping orders). Weds 1st Jan 2014 - Closed. Thurs 2nd Jan 2014 onwards - Open. Shipping orders. Last Shipping Day is Friday 20th December. We wish all of our Customers a very Merry Christmas and a Happy New Year!
5th December 2013
Renthal have released their brand new Fatbar Lite Carbon handlebars today! Product Details: Click on More Info for the Launch Promo Video.
20th November 2013
Comet ISON nears the Earth! The "Comet of the Century" shines brightly.
11th November 2013
Lots of new lines added to our clearance list, log in to see the latest additions.
5th November 2013
CORE BIKE 2014 registration is now open.
11th October 2013
9th October 2013
The Genetic Slider Carbon Seatpost has received a great review: 4/5 Stars! "A good value, carbon seatpost with bags of adjustability making it ideal for riders looking to refine their saddle position". Click the link for the full review.
1st October 2013
Be like Sam! 2013 FMB World Tour Champion Sam Pilgrim trusts and uses these fantastic products from Ison: Halo Chaos Wheels. TSG Evolution Helmets & Pads. Gusset Hydro-Chute brakes. Gusset Naked Integral Seat/Post Combo. Gusset 4Cross chainrings. Gusset Slink Chains.
30th September 2013
Sam Pilgrim is crowned 2013 FMB World Tour Champion! Sam uses Halo wheels and Gusset parts on his World Tour winning bikes! Halo and Gusset - used by the Worlds BEST Riders. Click on the link for the full story.
30th September 2013
Interbike - we have just returned from a very successful Interbike Show where we exhibited new products for 2014. Keep an eye out as we will be adding them to this website over the next few weeks.
17th September 2013
Beat the price increase! Due to an increase in manufacturing costs, from the 1st October 2013, Renthal Fatbars and Fatbar Lites will be increasing in price. Any orders received before this date will be at the current price. So get your orders in asap to Beat The Increase!
23rd August 2013
JOB ADVERT. Web Developer Opportunity. Ison Distribution Ltd is one of the UK/s premium bicycle distribution companies. We are seeking a visionary and motivated person to help develop and maintain our multiple brand websites and B2B-B2C websites. This is a permanent, full time vacancy, based at our Head Office in Ely. Applicants should have a good working knowledge of PHP, HTML, CSS, Javascript, jQuery, AJAX together with an understanding of MySQL and possibly Linux systems. You should also be able to work flexibly within a small company additionally be able to work closely with our remote 3rd party technical resources, and also our in-house graphic designers. An interest/knowledge in cycle sports and bicycles/parts would be highly advantageous. Experience of MS Office Word, Excel, Access. Adobe Creative Suite and other multi-media programs would also be considered useful. This is an ideal opportunity for the right candidate to work in a small, friendly, growing company. A competitive salary will depend upon experience. To apply, please send a CV and covering letter to Steve Robertson, at Applications close on Friday 13th September 2013. For more details about the company visit our website at:
13th August 2013
Dealers - Come and see us at Eurobike! Hall B3 Stand 302.
8th July 2013
Autumn is on its way. Check out our range of Sigma sport lights ask your sales rep about special offers
8th July 2013
New in, matching Genetic bar tape and saddle the perfect combination, speak to your sales rep for our special offer.
8th July 2013
31st May 2013
New Halo Website up and running! Check out the brand new Halo Wheels website, full of great new features.
30th May 2013
We have just released our Halo Vapour Promo video: It features Chris Smith riding at trail centres on a hardtail and a full susser. Filmed and Edited by Jamie Ledson.
27th May 2013
MBUK have put together a great product edit for Halo Vapour wheels. Click on the link.
15th May 2013
Halo Wheels team rider Matt Priest didnt hibernate during Winter. He spent it indoors at Area25. Check out this new video filmed and edited by Johnny Elia. Matt proves that he isnt purely a trails killer, he has park skills in abundance too! Click on the link, sit back and watch.
13th May 2013
Have you checked out our Facebook pages? /IsonDistribution /halowheels /identitibikes /gussetbikes
10th April 2013
SPIN London 2013. We will be exhibiting Surly and All City at the SPIN Show at the Truman Brewery, London on May 3rd, 4th, 5th. Come along and see us!
6th April 2013
Ison is on Facebook and Twitter! Get even more news, updates and videos.
5th April 2013
ODI CandyJar refills now available! Bar End Plugs now available in packs of 20 per colour to refill your ODI CandyJars!
14th March 2013
TSG 2013 is now in stock! New styles and designs. Fully certified and look great.
5th March 2013
Halo Priest & Preacher wheels now in stock. Matt Priest signature wheels/rims are now available. Pro level BMX FS wheels and rims.
26th February 2013
E-Mail problems now fixed! We are now receiving e-mails and online orders. We will be working through the backlog as quickly as possible. Thanks for bearing with us.
25th February 2013
Check out all the latest Stockist deals, just go to the dealer download section to view. Please note that these are all subject to agreement with the relevant Brand Manager and Area Rep.
25th February 2013
Identiti Bikes and Banshee Bikes will be at the Leisure Lakes Demo Day this weekend. Get to Cannock Chase on Sunday 3rd March to try them out.
19th February 2013
Check out our Facebook Page for News, Videos, Photos and more! Whilst you're there don't forget to check out the Identiti, Halo, Gusset, Genetic and Society Facebook pages too.
1st February 2013
24th January 2013
We are proud to announce that we are now the exclusive distributor for Banshee Bikes. A Canadian bike brand, one of the original North Shore companies. The 2013 range will be landing with us shortly.
16th November 2012
Tune in to ITV1 tomorrow (Sat 17th Nov) at 18.45. A Halo Team Rider is appearing on Take Me Out!
29th October 2012
Ison HQ is installing new system hardware upgrades on Thursday 1st and Friday 2nd November. We have been advised by our IT consultant that there may be considerable disruption to our Internet based services on these days. We hope to have normal service resumed by the 5th Nov, Monday morning. If you have a query that is of an urgent nature, we would request that you call our sales office on 01353 662 662. Thank you for your cooperation.
24th October 2012
New Product Alert! We are proud to announce that we will now be distributing Mucky Nutz mud guards. A unique product to keep you and your bike cleaner through winter. Products found here:
4th October 2012
Halo are proud to be title sponsors of the 2012 Dusk Til Dawn event. This annual event has become somewhat of a favourite amongst the mountain bike fraternity. All the action happens this weekend (6th-7th Oct) in Thetford Forest. For full details click on More Information.
1st October 2012
Halo Team Riders shine at the Cycle Show! In the BMX Pro Finals Halos Dean Cueson took top spot with the win after an incredible run. This was followed with team mate Jack Watts placing just behind him in second! Dean runs the Preacher Pro wheels with the amazing 120 point SupaDrive MXR hub whilst Jack uses the same wheels but with a LHD Switch hub.
1st September 2012
Ison Distribution are proud founder supporters of the newly formed UK MTB Hall of Fame. We are pleased to be offering a prize in the UK MTB Hall of Fame September promotion. To find out how to enter and be in with a chance of winning
15th August 2012
The Identiti BMX team are working closely with Silent Revolution for the extreme sports channel for the last 6 months to help film for the new TV show called Silent Revolution which is about the UK BMX racing The show will be aired from Monday 20th August on the Extreme Sports Channel 419 on Sky and 527 on Virgin
28th June 2012
Dealers are you receiving our e-mails with Special Offers and Pre-Orders? If not you may be missing out on some great deals. So please contact us and ask to be put on the list.
8th June 2012
The Identiti bmx team have been working with the Extreme sports channel for the last 5 months to help film for the TV show Silent Revolution which is a show about UK BMX racing The show will be aired from 20th August on the Extreme Sports Channel 419 on Sky
8th June 2012
6th June 2012
Braintree BMX club National BMX series promo video 2012 sponsored by Ison Distribution
28th May 2012
Joey Gough - World Champion! Many years of training and racing finally paid off for Identiti's Joey Gough on Friday night at the 2012 BMX World Championships in Birmingham. Joey clean swept the competition in the 17+ Female category by winning all her motos and blitzing the final to become World Champion, sending the home crowd wild!
15th May 2012
Chris Smith,Full sus sessions,Spring 2012 99% self filmed,Riding by myself aboard the 7.5 inch travel Identiti Mogul Dh Frame at some local spots.The great british weather made this a hard one to film in-between flooding and storms,I managed to put this together.
9th May 2012
Identiti Downhill team riders Pat Campbell-Jenner and Matt Jones will be racing the Halo British Downhill Series this weekend at Fort William. Keep your eye out for the guys in florescent yellow!
1st May 2012
Identiti team riders Tre Whyte and Jake Power will be in action at the European Champs in France this weekend The guys at in France and bringing you every lap LIVE. This is the second biggest race of the year behind the World Championships
20th April 2012
Here is a quick round down of the season so far for the Identiti BMX Race team here in the UK
17th April 2012
Pat Campbell-Jenner of the Identiti downhill team takes you on a run down round 1 of the Halo BDS Track at Combe Sydenham
29th March 2012
We now have a Vimeo video channel where you can find all the Ison videos which you can use on your own websites, blogs, and social media platforms keep checking back for all the latest videos
29th March 2012
Check out the video from the Ison supported Identiti BMX Team racing at round 3 of the British BMX Series a great win for Jake and Pete Power
3rd March 2012
Identiti Bmx Team Bike check Team rider Jordan Lunn tells us about his team bike for 2012
19th January 2012
1st December 2011
2012 KHE complete bikes now in stock ready for Christmas!
17th November 2011
14th October 2011
Salsa success at the Marin Dusk Till Dawn. Salsa Factory racing had a great night's racing and came second in the men's pairs category.
28th September 2011
29ers were all the rage at Eurobike and Interbike...and we already have an extensive range of 29er parts, frames and bikes.
1st August 2011
New KHE Tour video - "Made in Germany" now on more info.
21st July 2011
Don't forget to check out the Identiti and Halo websites for the latest news, videos and pics!
19th July 2011
Team Identiti had a great weekend at the NPS4X Rd4 and the 4X National Champs. On Saturday (Rd4) Team Identiti's Scott Roberts won Pro/Elite with team mate Pat Campbell-Jenner finishing 3rd. They were split on the podium by Halo sponsored rider Martin Odgen making it a Halo clean-sweep! This also puts Pat at the top of the series standings!!! Dylan Grell-Delsol continued his domination of the Juvenile category and still remains unbeaten all season. Sunday saw the National Champs: Pat Campbell-Jenner came 2nd in Pro/Elite with Scott Roberts 4th. Dylan won again - National Champion!!! For the full results click on more info.
8th July 2011
Joey Gough signs for Identiti! Joey Gough who finished 2nd at the recent Fort William World Cup 4X has signed to ride for the full Pro Identiti Team for the rest of 2011. See Joey aboard her Identiti Krisis SL at NPS and Nat Champs 4X races as well as at Val Di Sole for the World Cup.
1st July 2011
Halo BDS Rd 4 went off last on "more info" for report and videos.
22nd June 2011
Ison enters a team for the Original Source Mountain Mayhem race for the first time. team MTFU came a very respectable 15th out of 49 ten man teams using a variety of Salsa bikes including an A La Carte, El Mariachi, Spearfish and others, you can see the full range of Salsa bikes and frames at salsa
9th June 2011
Fort William Success for Identiti! Team Identiti's 4X racers had a fantastic weekend at the Fort William World Cup. Following on from wins in the NPS4X the team finished as the top two Brits in the Mens 4X and 2nd place in the Womens! Click on the link for all the details, videos and photos:
6th April 2011
Halo British Downhill Series Rd 2 at Moelfre this Saturday and Sunday 9th/10th April 2011 just one hour West of Birmingham here in the U.K. Come and watch 350 of the U.Ks fastest downhill racers take Moelfre apart.
23rd March 2011
14th March 2011
Team Identiti 4X rider Dylan Grell-Delsol came into Identiti HQ on Friday to pick up his 2011 4X race bike. He will be riding the new Small version of the multi-championship winning Krisis SL which has been specifically designed for younger (and smaller) riders.
14th March 2011
The 2011 TSG range of helmets has arrived! Many new models and some amazing graphic designs from some of the best known artists make this their best yet!
1st March 2011
Check out James Webber's online book "Stoked" featuring many Halo and Identiti riders. Click on "More Information" for the link.
20th January 2011
New 2011 Dealer price list now available to download from the dealer summary page. You can download a PDF format or Excel. Click on Dealer Downloads
17th January 2011
22nd September 2010
We have loads of Brand New 2011 products arriving over the next few months from all our brands - keep a look out!
24th August 2010
Come and see our 2011 ranges at Eurobike. We will be in Hall B3 Stand 508. Our 2011 ranges are our most extensive yet and feature some ground-breaking products!
4th August 2010
New Identiti Persona bikes have arrived at Ison,be quick, they are selling fast!
7th July 2010
Come and see us at Bike Radar this weekend! We will have many never seen before items on show from MRP, ODI, Identiti and Halo!!! Sam Pilgrim will also be doing a few signing sessions during the weekend.
7th June 2010
Identiti Persona Fixed Gear frames - now in! Pair them with the amazing Identiti FFX forks and you have the perfect base for your Fixed Gear steed!
12th April 2010
Halo's Sam Pilgrim won the Vienna Air King comp at the weekend!
7th April 2010
New Team Identiti rider Tom Knight started his 4X NPS season with a win at UK Bikepark at the weekend. Tom rides a brand new 2010 Identiti Krisis SL frame which are now available!
7th April 2010
Halo's Sam Pilgrim has been learning some amazing new moves whilst on his USA road trip - superman 360's and off-axis flipwhips..????
3rd March 2010
Identiti's Fixed Gear rider Chris Delia gets interviewed:
25th February 2010
Seen the latest Dirt magazine....Sam Pilgrim rockin' Gusset Open Prison Bars and Gusset Colt stem as well as his Halo SAS wheels!
24th February 2010
Halo Track Wheels - all back in stock so get 'em while you can!
19th January 2010
New Ison 2010 Trade Price List available to download. Dealers, Login to your Account and at the Dealer Summary page click on the "Request a Catalogue" button. The 2010 Trade Price List is in Excel or PDF format.
23rd December 2009
2010 Identiti P66 Comp bikes now in stock! New upgraded spec and colourways including Chrome Plate!!!
17th December 2009
Many new and back in stock items are arriving daily - just in time for Christmas! Colour is definately in this year whether it be tyres, pedals, cranks or frames!
25th November 2009
TSG's 20110 range has just been added to the website. Featuring lots of new designs for the best-selling Evolution helmets and the brand new Kraken helmet which is another step forward in piss-pot helmet design. There are also new pads so Click on TSG in the ""Please select a Brand" menu for the full range.
24th November 2009
New Identiti "X" frames now up on the website! Details of the brand new street/park versions of the Identiti "P" frames (P60X and P66X) have just been added to the website. Featuring removable v-brake mounts (and Maz ADS for disc brakes) and downtube gussets they have been designed for street and park use.
16th July 2009
We are moving! From July 31st we will be in our new premises. Please note that our telephone and fax numbers will change. New Address: 201 Lancaster Way Business Park, Ely, Cambs CB6 3NX Tel: 01353 662 662 Fax: 01353 666 656
7th July 2009
We are busy working on our 2010 range of products from our in-house brands. We are very excited as they will be our best ranges yet - full of brand new and innovative products! Eurobike in Sept will be when we reveal them!
21st May 2009 strapped a camera to the handlebars of Team Identiti's Bernard Kerr's race bike and filmed him racing the World Cup 4X course in Andorra last weekend. Check out the footage by clicking more..
12th May 2009
Come and see us at Bike Radar Live! 30th-31st May at Donington Park. We will have some new "never seen before" products on show as well as signing session with Halo and Identiti Team Riders! We will be right next to the dirt jump area!
24th April 2009
Need 4 wheels rather than 2? We have some great value complete skateboard set-ups available.
16th April 2009
Bike Radar Live - all our Team Riders are going to be competing at Bike Radar Live - 30th-31st May at Donington Park. Sam Pilgrim, Lance McDermott, Pat Campbell-Jenner, Phil Auckland, Rory Backshell, Chris Mahoney, Bernard Kerr...and we will be there with our awnings. Come along for rider signing sessions and freebies!
13th March 2009
We've just returned from a visit to the Renthal Factory where we saw their new cycle parts being made! Keep an eye out for upcoming articles in MBUK and Dirt magazines!
24th February 2009
The Salsa UK Factory Team had a fantastic Whyte Winter Enduro Series which ended this past weekend. Team Manager Paul "Nibby" Hore sent us the great results: 2 hour Ladies series winner Anna Buick (Salsa) 2 hour Ladies series second Faith Addision (Salsa) 2 hour men's 40+ 2 in series Phil Buick (Salsa) 2 hour 18/39 Series winner George Budd (Salsa) Ladies fun series winner Imogen Buick (Salsa) Ladies fun series second Sara Flatt (Salsa) Nick Owen was 9th (Returning from knee problems) Everyone at Ison would like to send their congratulations to the Team.
23rd February 2009
Our French Distributors MTBL Parts have made a really nice short film with their Identiti Team.
2nd February 2009
Dealers - please note that today we are running our end of year program on our system and this means that we cannot process orders until tomorrow. This will mean that there may be an extra day's delay on dispatching your orders. Please accept our apologies and be assured that we will try to keep any delays to a minimum.
1st February 2009
Secret Project revealed! Core Bike saw the preview of the very special project that we have been working on - Renthal Cycle products!
15th December 2008
New Halo & Identiti Websites go live! We have completely re-designed our Halo and Identiti websites - check them out for all the latest news, product releases and team gossip! &
4th December 2008
Xmas & New Year Service. Ison Distribution will be closed for normal business from the end of Tues 23rd December (last shipping day) until Monday 5th January. (Note: We will have skeleton staff available on some days - as we are carrying out our stock check during this quiet period, however, to avoid too many miscounts on our 6000+ items, we request that all orders or enquiries are made via our website during this period - i.e. we will not be answering the telephone). We would like to thank all of our customers for their support and understanding, and we would like to take this opportunity to wish everyone a merry Christmas, and peaceful and happy New Year.
12th November 2008
SHIPPING PROBLEMS CAUSED BY BUILDING FIRE! We are experiencing shipping delays due to the next door building burning down overnight! Our warehouse has suffered some damage so please bear with us if we aren't up to our usual high standards getting parcels out to you.
29th October 2008
New 2009 products just arrived! Halo SAS 24" Rims in Purple, Halo Spin Dr Pro hubs, Halo Wide Boy hubs, Gusset Pigmy 3 cranks (cro-moly and 853 Reynolds).
29th October 2008
New Staff Member! We have a new employee at Ison - non other than our very own Team Rider Pat Campbell-Jenner! Pat joins us to assist the Sales Dept - so you may be hearing from him soon!
14th October 2008
Identiti 2009 catalogue is now online! View, Print and share! Details of the all new P66 Exp complete bikes are in it!
13th October 2008
Halo 2009 Catalogue is online now! Now you can View, Print and Share it!
13th October 2008
Gusset Bikes 2009 Catalogue is now Online! You can now View, Print and Share it!
23rd July 2008
3rd July 2008
Identiti 666S Comp Wins MBUK's Annual Jump Bike Test!!! The results of the 2008 MBUK Jump Bike Test have now been released in the August issue of MBUK and the Identiti 666S Comp has been declared the clear winner! Some quotes from the test: "There's one bike here that really stood out". "As well as a great frame it comes with fully proven and uncompromising kit that adds up to phenomenal value". "as close to an automatic jump machine as you could want". "beautifully balanced handling". "totally rammed with a complete weak link-free component selection". "Identiti's 666S shone straight away because it's a natural and forgiving bike". Up against bikes from DMR, Charge and Kona the Identiti 666S Comp shone through as by far the best bike on test with these incredible scores: Spec - 10/10. Value - 10/10. Jumping - 10/10. Overall 9/10. Some of the factors that made the 666S the winner were the incredible array of branded parts and the excellent performance of the Society Xeno forks which makes for a lightweight, yet strong package. A further quote from the test: "the Society Fork adds blows away anything else for similar money". Get yourself an Identiti 666S Comp from your local dealer.
19th June 2008
Eurobike 2008 - Ison we be showing the new 2009 range of products from Identiti, Halo, Gusset & Society at Eurobike. Hall B3, Stand 507.
18th June 2008
New Products arriving this week! The much anticipated Halo Supa Drive hubs will be in stock from Thursday. Also arriving will be the first batch of Identiti P60 and P66 frames.
17th May 2008
Halo Team Riders Dominate! Sam Pilgrim has had a busy month with wins at the Vienna Air King, Bergamo Townhill, FISE Montpelier and a 3rd in the Qashqai Milan. Look out for Sam to place well at the Qashqai finals in London (next to the Tate Modern). Fionn Griffiths had a great Sea Otter with a 3rd in the Dual Slalom and a 2nd in the DH. She then went to Scotland and came away with 4th in DH at Ae Forest. Then it was off to Maribor, Slovenia for the World Cup where Fionn go 3rd in 4X and 4th in DH. Lance McDermott came 4th at the Qashqai Munich with some solid runs - including his huge front flips!
11th April 2008
Check out the ODI BMX Movie page! ODI Grips have some really good BMX Movies for your viewing pleasure! Click on More Information to be taken there!
11th April 2008
Check out the Gadget Show on Channel 5 at 8.00pm on Monday 21st April to see Pat Campbell-Jenner and the Mtb Bitz team helping the presenters (including the lovely Suzi Perry!) test "new" types of bikes. All the riders and presenters are wearing TSG protective gear (helmets and pads) supplied by Ison. Pat is also shown riding his Identiti!
9th April 2008
New Ison Website goes live! As you have already noticed we have a new website! Superfast and easier to use. Dealers - check out the new look ordering system and features which make it much easier for you to navigate whilst ordering!
8th April 2008
Ison Distribution Ltd are pleased to announce that we have signed Lance McDermott to ride Halo Hubs, Gusset parts and ODI Grips. Lance is one of the highest profile and most progressive riders in the world at the moment and we are proud that he has chosen to use our products. Lance is a regular on the podium at the various International Dirt and Slopestyle events around the globe. Lance will be using Halo DJD Hubs on his bikes which are considered by many riders to be the best mtb single speed cassette hubs available. He will be using the 10mm axle 36H versions. They are also available in 10mm or 14mm, Black or White and 36H or 48H and come fitted with 11t drivers. 10t - 16t cassette cogs are also available should you wish tochange your gearing. These hubs are also favoured by fellow Halo Team riders Sam Pilgrim, Chris Smith, Pat C-J, Div, Dan Yeomans and Static Bikes' Luke Cullis as well as a host of other UK Pro's. He will also be using the new Gusset Pigmy 2 cranks, Gusset 4X Sprockets, Gusset Slink Chains and Gusset Slim Jim Magnesium pedals as well as his favourite ODI Longneck ST grips.
20th March 2008
King of Dirt 2008 - dates now released! Apr 6th Chicksands - Wisley May tba - NASS 13th-15th June - The Track, Cornwall 9th August. There may also be a couple of skatepark rounds and a very special comp - keep watching!
19th March 2008
Taipei Show 2008 was a great success for us! Check out the photos on our MySpace page!
26th February 2008
New Gusset Website now Live! Totally re-designed with many new features! Check out
12th February 2008
Core Bike was a resounding success and we would like to thank all the dealers who came to visit us! A big thank-you goes out to all the organisers for putting together a fantastic show.
12th February 2008
Halo has made some MAJOR signings for 2008 with Fionn Griffiths and the Giant UK Team of Rob Warner, Chris Smith, Dan Yeomans & Kate Curd all using Halo Rims and Wheels on their bikes! Check out the Halo Website for more details.
12th February 2008
Those super guys at Madison have kindly hooked up the Identiti Team 4X Racers with THOR Race Clothing again for 2008! Pat Campbell-Jenner, Bernard Kerr & Matt Jones will all be sporting Thor Phase and Thor Static gear. Madison have also agreed to sponsor the Team with Shimano drivetrain components and to keep their bikes nice and shiny Finish Line products. We would like to say a big Thank You to Madison, especially Will Fripp, Matt Rushton and Chris Smith for this sponsorship. We will be publishing photos of the new kit soon on the Identiti Website.
19th January 2008
We had a great filming & photo session at Adrenaline Alley Skatepark last Sunday with a huge turnout of riders who were lucky enough to see most of the UKs top Pros in attendance. The list of who showed up is ridiculous! Check this out: Glen Coe, Chris Mahoney, Pat Campbell-Jenner, Rory Backshell, Chris Smith, Gary Penman, Grant Chopper Fielder, Martyn Cooper, Josh Slater, Phil Auckland, Sam Leopardhead Pilgrim, Ricky Crompton and even Lance McDermott! As you can guess the level of riding was amazing with the resi jump box being sessioned to death with many of the riders trying new tricks! A big thank you to Mandy and the rest of the Crew at Adrenaline Alley for being great hosts. If you have not yet been there you should make it a must ride venue for 2008 as it has something for everyone - and it is big! Matt - Identiti Team Manager
3rd January 2008
Happy New Year! Lets hope we get some really good weather in 2008 (a Summer would be nice!) so we can all get out and ride!
3rd January 2008
Dealers - dont forget about Core Bike Show! 27th - 29th Jan 2008. This is THE Trade Only Show where you can see the latest 2008 products from over 10 Top Distributors all in one place!
19th December 2007
Ho Ho Ho! All of us elves at Ison Distribution would like to wish all of our Dealers, Customers, Riders and Friends a very Merry Christmas and a Happy New Year!
19th December 2007
Identiti MySpace Page - have you checked this out yet? Loads of photos, videos, new products etc...
19th December 2007
New Halo & Identiti Websites now up and running! Check out: and for the complete ranges plus Team info etc...
6th December 2007
New Identiti Team Rider! We are pleased to announce that Chris Mahoney has signed to ride for Identiti in 2008! Chris is an amazing rider and will be a great addition to the team which consists of Glen Coe, Rory Backshell and Pat Campbell-Jenner.
20th November 2007
We are sorry to announce that we have parted ways with Tom Dowie who has chosen to ride for another bike company. We would like to thank Tom for all his efforts over the past few years and wish him every success.
20th November 2007
Team Identitis Pat Campbell-Jenner entered his first 4X race in the Elite Class at Chicksands last Sunday and finished 3rd racing against some of the fastest and most experienced uk pros! Pat even managed to win some of his motos. Pat is definately one to look out for in 2008.
15th November 2007
New Products just added! Check out the new grips from ODI (including some very nice Gold, White, Purple and Brown colourways!)and the complete 2008 range from KHE which have just been added to the website! Also new are the White Halo SAS DJD 24" Rear Wheels (THE choice for many top Dirt Jumpers!).
15th November 2007
ATMOSFAIR is here! Check out Timo Pritzels clothing company - brand new tees, hoodies, caps and a very nice knit jumper. All now in stock! Perfect for Christmas Presents!
16th October 2007
Dealers - are you receiving our Dealer Newsletters? If you would like to be kept up to date with new products etc... e-mail Matt to be added to the list.
16th October 2007
Chicksands Dirt Jump & 4X comps! Nov 11th for the Dirt Jam, Nov 18th for the 4X comp. For full details see:
18th September 2007
Atmosfair Clothing - we are proud to announce that we have been appointed the Sole Authorised UK Distributor for Timo Pritzels Atmosfair Clothing! Dirt Jump legend Timo has teamed up with noted Graffitti Artist SKISM to produce some great designs on tees, hoods, jumpers and caps. Available end Oct 07.
7th September 2007
Eurobike 2007 - we have just returned from Germany where we showed the prototype version of our new Identiti P60 Frame to much excitement! Check out the pics on the Identiti MySpace page. We took Tom Dowie to race the 4X and Sam Pilgrim to represent TSG. Sam came 2nd in the Eurobike Jump Comp and 3rd in the Red Bull Comp. He was wearing his new Signature TSG 2008 Evolution helmet. Keep an eye out for all of our 2008 new products which will be revealed in the coming few weeks!
15th August 2007
15th August 2007
Stephen Murray - Stay Strong t-shirts! 100% goes to the stephen murray fund. Check out the website:
8th August 2007
Team Identiti 4X Racers Tom Dowie & Pat Campbell-Jenner had a very successul weekend at the National Champs. Tom won the Junior Category to become National Champion for the 2nd year running and Pat came in 3rd. Sunday saw Pat win the NPS 4X Round 6 Junior Category. Well Done to both riders - who were aboard their Identiti Krisis Pro Bikes.
8th August 2007
Glen Coe came 2nd at the Portreath King of Dirt Comp at the weekend with runs which included huge flips, tailwhips, barrel rolls and superman seatgrabs. Glen was aboard his new CoeBalt Blue P45 pro bike. Teammate Rory Backshell rode consistently all weekend and finished just outside the podium positions.
27th July 2007
New Halo Website! We have added some improvements to the Halo website! There are now News, Team News & Hot Products pages that are updated regularly! These sections can be accessed from the Home page.
26th July 2007
Glen Coe has a New Signature Colour P45! Glen popped into Ison HQ last week to pick up a brand new "Coe-Balt Blue" P45 Pro shod with White Halo Twin Rail Tyres. This new P45 colour will be available in 2008 as a frame only and the complete P45 Comp Bike. Check out the pics on the Halo website.
25th July 2007
Bad News! Identiti Flow Team Rider Bernard Kerr had a bad accident at the weekend whilst practising DH at Fort William. All was going well until some chump was going too slowly in front of him as he came down the hill around a corner towards a big double, which meant he tried to brake & then front wheel cased it. He reckons he went 30ft thru the air over the bars. Thankfully he is gonna be OK long term but he has 1 fracture in the liver & 2 in the kidney, which are bleeding. He also has 2 cracked ribs & a possible wrist fracture so they are keeping him in Dunfermline Hospital for obs & more scans. Everyone here at Ison send Bern their best wishes and we all hope to see you fully recovered and back riding as soon as possible.
5th July 2007
Glen Coe Double Flip!!! Team Identiti Rider Glen Coe has been pulling Double Backflips at Corby Skatepark! Check out the link!!!
1st July 2007
Chris Smith injured! Halo Team Rider Chris Smith has broken his ankle! After Qualifying first place in the afternoon for the king of dirt at the "freeraid classic" event in France, he was taking part in some demos on saturday night and slipped a pedal as he landed from a 360 and ran over his own foot breaking it in two places on the ankle. Chris tells us that the break is nice and clean and stable and doesnt need an operation.So he should be back on his bike within 6 weeks. All at Ison wish Chris a speedy recovery.
1st July 2007
Stephen Murray - the UK BMX-er who has won many X-Games dirt medals has suffered a very serious crash during the Dew Tour Dirt Comp a few weeks ago. He has crushed his 3,4 and 5th cervical vertebrae and consequently suffered some damage to his spinal chord. All of us at Ison wish Stephen the very best and hope that he recovers soon. Check out the link on how to send your get well messages and donate to his fund.
14th May 2007
FILTHY 48 went off at the weekend! Team Identiti went to Filthy 48 near Preston and had a great time! Plenty of top name Pros were there and hundreds of other riders turned up to sample the dirt jumps, live music and fun! Check out: for more details!
14th May 2007
Glen Coe returns! The dirt jump community was stoked to see a rejuvenated and refreshed Glen Coe back on his bike at the Filthy 48. Glen has had some time off due to injury and other committments but is now back to put a smile on everyones face! The time spent away hasnt affected his riding too much as he rode to joint 3rd in the Pro Comp at the weekend! Its great to see ya back Glen!
14th May 2007
Have you checked out our newly re-vamped Halo website lately? New Team pics & Bios etc...
14th May 2007
New pics and news on Identiti Bikes My Space page!!!!
21st March 2007
King of Dirt starts this Sunday at Chicksands!!! The NPS 2007 King of Dirt Round 1 kicks off at Chicksands with rumours of the brand new Big Set being ready! Team Identiti will be there along with the rest of the UK's top jumpers. We will also be giving out freebies!!!
21st March 2007
Identiti on MySpace! Check out Identiti Bikes page on My Space for all the latest happenings and products!
6th March 2007
Team Identiti's Tom Dowie wins in Sheffield! Teammate Pat C-J backs him up with a solid 3rd! Tom Dowie won the Winter Series 4X Junior race on Saturday and the NPS 4X Junior race on Sunday to get his 2007 Season off to a flyer!
6th March 2007
Bernard Kerr wins the Sheffield NPS 4X Youth race on a borrowed Identiti Bike! After hearing about Bernard's bike beig stolen a week ago, Identiti Team Manager - Matt - lent Bernard his own bike to race on! Identiti have also flowed Bernard a Krisis frame to race on for the rest of the season!
27th February 2007
2007 NPS King of Dirt Dates!!!! This year's King of Dirt promises to be even better than last year! Dates are: Rd 1 Chicksands 1st April - Rd 2 National Bike Show (NEC) 28th April - Rd 3 National Bike Show (NEC) 29th April - Rd 4 Filthy48 12-13th May - Rd 5 NASS tba - Rd 6 The Track Cornwall 4th-5th August.
6th February 2007
We had a great Core Bike Show at Wittlebury Hall where Dealers viewed our latest products in luxurious surroundings! We had a plethora of new products for 2007 on show from Halo, Gusset, Identiti, Inertia...etc but the biggest buzz was caused by the new Trixer Hydraulic Rotor! This ingenious part allows riders who run hydraulic brakes to spin the bars freely! Out in the shops very soon - details will appear on the website.
6th February 2007
We have just signed Chris Smith (who is the UK's most well known Freerider) to Halo Wheels! Chris will be running Special Edition Signature Freedom Disc 26" Rims in White on all his bikes. These will also be available as a Signature wheelset laced onto the new Halo Spin Doctor White Hubs! In addition to this Chris will also be using a new Halo DJD Hub in White on his Street/Jump Bike! Chris is also getting TSG, ODI, MRP and Duffs flow through Ison Distribution.
10th January 2007
Ison Distribution Ltd have just been appointed the Sole Authorised UK Distributor for MRP Products! We are stoked to be associated with this premier brand!
3rd January 2007
Tom Dowie & Pat C-J have just returned from their two week filming trip to the good ol' USA!! They visited Cory Nastazio's Trails, Santa Ana Skatepark, Woodward West, Las Vegas and more!!! Check out some photos on
2nd January 2007
Happy New Year to all our Dealers, Customers, Riders and Friends!!! Here's hoping for a great 2007!!!
18th December 2006
Dealers plese note: Christmas Opening & Shipping Details: Last Shipping Day for Christmas Delivery is Weds 20th December. Please get your orders to us before 12 o'clock lunchtime. We will be stock-taking on 27th-30th December so only Priority Orders will be processed. We will be back open for business as usual on Tuesday January 2nd 2007.
14th December 2006
We would like to wish all of our Dealers, Customers, Team Sponsors, Team Riders, Friends....and anyone else who helps make our Brands sucessful a Very Merry Christmas and a Prosperous New Year!
28th November 2006
28th November 2006
KHE launches new re-vamped website! Check out KHE's new website - loaded with 2007 bikes and products as well as a nice Team section!
15th November 2006
New UK KHE Team Riders! We are proud to announce that Phil Aller and Harry Main will both be riding for KHE Bikes! Phil recently scored the cover of Ride Magazine and Harry is a 16 yr old ripper from Liverpool who has been making waves at comps (incl Backyard!). KHE Bike's Thomas Goring (MD) is very happy to have both riders representing KHE in the UK!
15th November 2006
Keep your eyes peeled for the next issue of MBUK as the Identiti/DMR Roadtrip article will be in it!!!! You must see this!!!
14th November 2006
Team Identiti's Tom Dowie is going on a riding trip to the good ol' USA in December! So whilst we are all braving the lovely English Winter Tom will be hitting up various spots in Sunny California for two weeks!!! Tom is joining with a selected few UK riders to go on the trip and be filmed for the Extreme Channel!!!
1st November 2006
Chicksands is getting bigger and better all the time! Dazza has been beavering away and the North Shore section has grown into a full-on freeride paradise with more obstacles than you can imagine!!! Steve Dowie has been refining the Dirt Jump area and there are new lines to be ridden!!! And as for the 4X track - simply gorgeous!!!
31st October 2006
Make sure you get to Chicksands next Sunday (5th Nov) for the final Dirt Jumping Jam of the year! No entry fees, any type of bike! All welcome! Prizes and giveaways from Identiti, Halo, Gusset and DMR! It promises to be a great relaxed day! Beds Fat Trax comes up trumps again!
30th October 2006
Last Sunday Beds Fat Trax held a 4X race at Chicksands. Over 90 riders signed up. The track was in perfect condition (and has been named by MBUK as probably the best 4X course in the UK!) which is testament to the crew led by Steve Dowie and Dazza! Team Identiti's Oggy won the Elite category and teammate Tom Dowie stepped up from the Youth section to bang bars with the big boys in Elite and took third!!! Prizes from Halo and Identiti were given out in addition to some very tidy sums of cash! Great weather, chilled atmosphere, great racing - what more could you ask for?
5th October 2006
National Bike Show in 2007! Go to: to register and receive press releases and updates as soon as they happen!
4th October 2006
Check out this short clip from the Identiti/DMR Roadtrip - full length DVD and MBUK article coming soon!!!
28th September 2006
Coming Soon....the Identiti/DMR Cornwall Roadtrip Article in MBUK issue 206! Now completed and ready to print the article features some amazing photos as well as details from all the riders and filmers about the week's fun - NOT TO BE MISSED!
27th September 2006
6th September 2006
Team Identiti NPS4X Domination! Tom Dowie (Youth), Martin "Oggy" Ogden (Elite) and Pat Campbell-Jenner (Junior) have all won their respective NPS4X 2006 categories and in doing so have propelled Identiti to the overall team title! All three race the Identiti Krisis! A big thank you from all of us here at Ison!!! Proof that if you want to win you need to be aboard an Identiti!
15th August 2006
We have just returned from a very fruitful week long trip to Cornwall! We attended the Track KOD and 4X events with Tom Dowie winning the Youth 4X and thereby wrapping up the overall series! That makes Tom National Youth 4X Champion and NPS 4X Youth Series Champion for 2006!!! The Perfect Combination of a Team Identiti rider on an Identiti Krisis racebike. Pat CJ finished 3rd in Junior but looks uncatchable in the series, so we should have another Champ! During our week with the DMR team we rode loads of spots and did some fun stuff - look out for the full article in MBUK!!!
24th July 2006
BREAKING NEWS!!!! The KOD at NASS has been cancelled! This weekend's King of Dirt comp due to take place at NASS at the NEC has been cancelled due to technical difficulties! So no MTB or BMX Dirt Jumping!
20th July 2006
Identiti's Tom Dowie crowned National 4X Youth Champion at weekend! Tom continued his amazing year with the win at the National Champs held at Moelfre Hall! Congratulations to Tom who was riding his Identiti Krisis racebike. Team Mate Pat Campbell-Jenner was Runner-Up in the 4X Junior category so congratulations to him! Again he was aboard an Identiti Krisis! So....we always knew that the Krisis is a bloomin' fast bike and these results have proved it!
5th July 2006
Apologies for the lack of news recently - We have been extremely busy getting all the new products out to the shops! Now we NASS at the end of the month to look forward to! Team Identiti will be there - pop along and ask for stickers!!!
7th June 2006
What a fantastic weekend we all had at the Opening of the Chicksands 4X track! Hot, sunny weather on both days saw a large turnout of both riders & spectators. Saturday was the Dirt Jumping comp and some amazing riding took place. In the Junior section Sam Pilgrim took 1st with Identiti's Tom Dowie 2nd. In Senior it was Jimmy Pratt who took the win with runs that included three 360's! Dylan Stone took 2nd and Identiti's Glen Coe 3rd with his signature Swiss Rolls! Get well soon to Tom Gethin (broken hand) and Sean (broken arm). Sunday was the 4X comp run by Chris Roberts of the NPS. Over 70 riders battled it out. All categories were represented. The new track is fast and technical and the 20ft plus triples claimed plenty of casualties durin the day! A big get well soon to Laurie Yeomans who suffered a broken shoulder. The Elite category was won by Martin "Oggy" Ogden aboard an Identiti Krisis for the first time! Oggy even had the audacity to put fellow Identiti rider Glen Coe over the berm in the semis!!! Identiti's Tom Dowie blew away the competition in the Youth Section to claim top spot. For more results go to: All the riders loved the track and a big thank you must go out to Steve, Darren & the rest of the Chicksands and Beds Fat Tracks Crew for building such a great track.
22nd May 2006
18th May 2006
Identiti Team News: We have just returned from a really good weekend at the Filthy 48 competition held at Leisure Lakes Country Park near Preston, Lancs. We had the Team Identiti Easy-Up there and the lovely Charlie (Glen's girlfriend) helped out with sales and promotion. Glen Coe, Tom Dowie and Pat Campbell-Jenner were all busy signing autographs etc... All of the UK's top Dirt Jumpers were in attendance. The jumps consisted of a six pack 6-7 foot high and up to 10 feet gaps with a large roll-in ramp. Two competitions were held on Saturday - the Filthy 48 (Pro and Am) in the afternoon and the NPS King of Dirt Round 1 in the evening under floodlights. A sizeable crowd turned up to see some amazing riding. In the Filthy 48 comp, Identiti's Glen Coe took second spot with runs including his signature trick - the Swiss Roll and a HeelClicker Backflip!!! In the NPS KoD comp, Identiti's Tom Dowie took third with some really smooth trails style and he threw in some nose down 360's. This is Tom's first placing in a Pro comp. We sometimes forget that he is only just 16 years old! He is also killing it in the NPS 4X with 3 wins from 3!!! With Rory Backshell injured with a broken arm the other member of the Identiti Team, Pat Campbell-Jenner, rode well in his first major contest for us and even pulled a Barrel Roll for the first time! The standard of riding this year is definitely a level up on previous years and the depth of talent is increasing rapidly. A big thank you to all the Identiti Team Sponsors: Identiti, Halo, TSG, ODI, Gusset, Mace, Duffs & Marzocchi (Windwave).
3rd May 2006
Get to the Filthy 48 comp on 13th/14th May! Team Identiti will be there for Round 1 of the 2006 NPS King of Dirt series! All the UK's top riders will be in attendance. Expect some amazing riding as all our riders have added to their trick bag over the past few months!
19th April 2006
Team Identiti's Tom Dowie wins again at Hamsterley NPS4X continuing his 100% start to the season. Pat C-J returning from injury manages a creditable 5th by winning the B Final.
19th April 2006
Halo's Martin Oggy Ogden wins NPS4X at Hamsterley - that's 2 from 2 for the Oggster using Halo Tornado Wheels!!! Oggy seems to be getting quicker and quicker!!!
4th April 2006
Check out Glen Coe's new profile on He is the first member of the Duffs UK MTB Team!
10th March 2006
Update on Pat Campbell-Jenner. Pat didn't have to have his thumb pinned but is now sporting a nice shiny cast for the next 6 weeks!!! So no riding for a while! (are you listening Pat?).
9th March 2006
Breaking News!! (literally!). Team Identiti's Pat Campbell-Jenner is in surgery today having a broken thumb pinned. Pat sustained the injury in practice during last weekends NPS4X at Sheffield. Ignoring the discomfort he still raced all weekend! This makes his 3rd place overall finish (behind two National Champions & Olympic hopefuls!) even more impressive!!! We all wish Pat a speedy recovery and hope he's back on his bike soon.
7th March 2006
Race Results from Sheffield NPS4X - Tom Dowie wins again!!! Pat Campbell-Jenner comes 3rd!!! Team Identiti continues good form.
2nd March 2006
Gusset Slim Jim Magnesium Pedals are proving to be a huge hit with the whole riding fraternity. Magazine editors are sporting them on their own personal rides and all of our Team are raving about them!!!
2nd March 2006
Watch out for Team Identiti's Tom Dowie and Pat Campbell-Jenner at this weekends' NPS4X race at Sheffield. They will both be aboard the new Identiti Krisis race bikes - if you see them, take a look at their bikes and ask as many questions as you want!!! That is if you're quick enough to catch them!
14th February 2006
New Products just arrived!!! Rebate Forks, Krisis frames, Slim Jim Pedals, Green Twin Rail tyres, Open Prison Bars, TSG Evolution Helmets.......and more!!!
14th February 2006
Team Identiti and Team DMR are joining forces in August and will be visiting the Track in Portreath, Cornwall for a weeks riding and quite possibly surfing!!! August 5th & 6th is King of Dirt Comp, then Aug 7th - Aug 12th the teams will be at the Track. Come along and say hi - we will have giveaways!!!
20th January 2006
Ison will be at the CORE BIKE SHOW 21st-24th Jan. Dealers only!!!!
20th January 2006
Products Just Arrived!!! In stock now are: New Gusset Slim Jim Pedals, New Halo Greenies Twin Rail tyres 24" & 26", Pink Dr Jekyll frames, 666X frames, New Identiti Krisis frames & more!!!! Contact your local dealer.
5th January 2006
New IDENTITI website is up and running! Go to to check out the latest news, products & more!
3rd January 2006
Hope you have all recovered from New Year festivities! We are excited about 2006 with plenty of new products coming out! Keep checking back here for the latest news!
23rd December 2005
Team Identiti co-sponsored by Fox Europe to wear Fox Racewear and Casual clothing for 2006! All the riders are super stoked to be wearing Fox gear!
21st December 2005
Ison would like to thank the following people for their help and work in 2005. The Riders: Glen Coe, Tom Dowie, Rory Backshell, Pat Campbell-Jenner, Chris Fryer, Danny Prout, Div, Ross Tricker & Steve-O. Special thanks go to the following who go above & beyond the call of duty: Steve Dowie, Karen Backshell, Darren, Roo, Chloe, Spike & all the Chicksands Crew!
20th December 2005
Team Identiti's Glen Coe is now on DUFFS flow! Glen is now sporting new trainers and threads from Duffs through Jackal Distribution. Go to: to check out their products.
19th December 2005
We would like to wish all of our customers, riders, dealers and friends a very Merry Christmas and a Happy New Year!!! We are very excited about 2006 - new ground-breaking products galore!!!
15th December 2005
New design Gusset Anti Chav Militia tees arriving shortly!!!
13th December 2005
Check out the next issue of MBUK for a free Glen Coe poster!!! A3 poster of Glen on his new P45 doing a Barrel Roll!!!
8th December 2005
New 2006 Identiti Frames, Forks and Parts featured in the latest MBUK! Grab yourself a copy and see next years gear!!!
7th December 2005
Team Identiti's Rory Backshell is in Barcelona filming with Steve Behr for MBUK. Keep an eye out for the upcoming feature!
4th December 2005
Go to to see pics and footage of the Chicksands Jam. Including video of Glen Coe's Barrell Roll!!!!
22nd November 2005
Tom Dowie now a member of the Flip Club!! Identiti's young gun Tom yesterday pulled his first flips at Chicksands! Is there anything that this kid cannot do on a bike? Racer, Jumper, Street and Park...
16th November 2005
New Identiti Team Rider Pat Campbell-Jenner popped in to HQ today to pick up his new 666R. He's super stoked to be part of the Identiti Family!!!
14th November 2005
Chicksands Jam!!! Team Identiti have a great day!!! Dual Race Youth Category: 1st Tom Dowie, 3rd Pat Campbell-Jenner. Dirt Jumping Junior: 1st Pat Campbell-Jenner. 2nd Tom Dowie. Dirt Jumping Senior: 3rd Rory Backshell. Highest Air: Tied Glen Coe & Pat Campbell-Jenner. Best Trick: Glen Coe (Barrel Roll). Amazing day - sun and fun! Thanks go to Steve Dowie and Beds Fat Trax for organising and to Identiti & DMR for prizes.
14th November 2005
New Identiti Team Member!!! Pat Campbell-Jenner has been added to the Identiti Family after his amazing performances at the weekend's Chicksands Jam!!! Pat will be racing and jumping for the Team.
11th November 2005
Chicksands Jam this Sunday!!!! Come along and Race the Dual Course or Jump the sets!!! All abilities welcome!! Or just watch the UK's top riders going off! Glen Coe, Rory Backshell, Tom Dowie, Pat Campbell-Jenner and many more... Starts @ 10am. Free Giveaways from Identiti, Halo, Gusset and other brands!!!
31st October 2005
INERTIA HAS LANDED!!!! We have taken delivery of Frames, Forks, Bars, Chainrings & Bar Ends from Lee Musselwhite's progressive flatland company!!!
26th October 2005
TSG have a new helmet out in 2006. The Evolution helmet will be available from Feb. It's a lower profile and snug fitting helmet - Glen Coe loves his!!! Go to for pics and info. The Asgard came out top of MBUK's helmet test 10/10 and the Evolution is even better!!! So 11/10?
25th October 2005
Mount Hawke Mountain Bike Jam!!! Thursday 1st December 6.00pm - Late @ Mount Hawke Skatepark, Truro, Cornwall. Organised by - get there!!!
24th October 2005
Back Again!!! Sorry for the lack of news - too many shows etc... The Cycle Show in London's Excel was good. We took Salsa & Surly along with the Surly Pugsley snow/sand bike attracting huge interest.
24th October 2005
Glen Coe and Tom Dowie are coming into Identiti HQ this week to pick up their brand new bikes. Glen has a new 24" specific jumper and Tom has a new race bike. Keep a llok out in magazines etc for spy pics!!!
24th October 2005
CHICKSANDS JAM - 13TH NOVEMBER!!! The final Dirt Jumping get together of the year takes place at the World Famous Chicksands!! All the top UK riders and teams are expected to attend - giveaways and prizes galore!!! BE THERE!!!
5th September 2005
We have just returned from Eurobike in Germany - we took Glen Coe to jump. We also showed some very new products - new frame, forks, tyres and more!!! Expect to see these soon!
30th August 2005
Super Hero Stuntman Stu has dislocated his ankle!!! Remember when you used to pull your Action Man's foot backwards? Well, that's what Stu's ankle looks like!! It brings a whole new meaning to "Tweaked"!!!
30th August 2005
On a serious note - Stu would like to send BIG THANKS to Dexter for all the help and support - Dex, YOU ROCK MAN!!!
22nd August 2005
Tom Dowie and Glen Coe are off to throw themselves into a lake for MBUK's annual lake jump bonanza today!!! A cover mounted DVD will be available next month as well as footage on Anti Gravity 2. Expect much carnage and ridiculous tricks!!!
10th August 2005
Identiti's Glen Coe has been invited to ride in MBUK's Annual Lake Jumping Fest!!! Expect double flips and more ridiculous tricks!!!
9th August 2005
Tom Dowie caps off an incredible weekend for Identiti with a win in the 4X Youth category in Cornwall and secures 2nd place overall in the series - considering this is his first season stepping up a category it shows just how talented he is!!! Tom rode really fast and smooth on the long technical track all weekend and blitzed the competition. Congratulations from all of us at Identiti. And also a BIG Thank You to Dad Steve for all his help-we appreciate what you do for us!
8th August 2005
Team Identiti wins at Cornwall KOD!!!! 1st Glen Coe , 2nd Rory Backshell in the Elite King of Dirt. Glen & Rory both rode amazingly and put together some really good runs. Glen pulled HUGE superman seatgrabs, 360's, no-hander landings, suicides and flips - Glen then finished with a 360 FLIP!!! Rory's 2nd place gives him the overall series win!!! Rory was super smooth and pulled x-up 360's, truckdrivers, flips, 360's consistently. Congratulations to both of you from all of us at Identiti - you guys rock!!!
4th August 2005
Identiti sponsored Ali Keen of Stratford Dirt Riders will be competing in the 4X this weekend at Portreath on his Dr Jekyll.
3rd August 2005
KOD Finals this weekend!!! Head to Portreath, Cornwall for all the action!!! Dirt Jumping on Saturday!!! Glen, Rory and Tom will be there. A HUGE foam pit has been built-expect carnage!!! NPS4X racing on Sunday.
3rd August 2005
It's Glen Coe's Birthday this Saturday!!!! Everyone at Identiti would like to wish him Happy Birthday and to thank him for the amazing job he does in promoting the company! Glen is a bloody nice chap!!!
3rd August 2005
It's Ison Head Honcho Lloyd Townsends' Birthday this Saturday as well!!!! He shares the same day as Glen Coe!!!! Is this some kind of "Twilight Zone" weirdness??? Many Happy returns Lloyd - from all the Team and Staff!!!
2nd August 2005
Halo Wheels back in stock!!!! SAS, COMBAT & TORNADO wheels in 24" & 26" (Black, White or Gold). The UK's best selling wheels!!!! As used by Josh Bender, Lance Canfield, Glen Coe, Tom Dowie, Rory Backshell, The Maz and many more top pros!!!
25th July 2005
Even more New Salsa Frames!!! Moto Rapido hardtail scandium & carbon tubing. Very Light and Very Fast!!!
25th July 2005
Salsa El Santo Frames just in!!! Full Suspension Scandium tubing. Manitou SPV shock. Ride all over the mountain - and race too!!!
20th July 2005
New Stock of Identiti Dr Jekyll frames just arrived!!! All colours and both sizes now available. Probably the best BSX frame in the world?
20th July 2005
New Salsa Frames now in - A La Carte Ox Platinum & La Raza Ox Platinum both in classic colours!!!
20th July 2005
Pink Grips and Pink Pimp Tyres back in stock!!!! Get some pink on your ride!!!
11th July 2005
Team Identiti rider Glen Coe scored a third place at NASS. With all of the UK's top dirt jumpers in attendance, Glen once again showed his prominence. A run of Flip-Flip-Flip over the 3 sets had the crowd going mad!
11th July 2005
Team Identiti's Tom Dowie got overall second in the NASS 4X Youth category. Tom is looking ever more powerful this year and is consistently beating riders much older than himself! The spectators were treated to some tough racing - Tom's maturity and racecraft showed through in the final!
8th July 2005
Team Identiti will be jumping and racing at NASS this weekend. Pop by to get autographs, photos and maybe even some freebies!!!!
27th June 2005
Chicksands KOD went off yesterday with most of the UK's top dirt jumpers in attendance. Pro Class results: 1st Jimmy Pratt, 2nd Rory Backshell (Identiti), 3rd Glen Coe (Identiti). Open Class was won by Dylan who pulled his first flip!!! Highlights of the day included Rory's run of x-up, suicide, truckdriver! Jimmy's huge boosted airs, Glen's flip, 360. Big Big thanks to Rob Leman for organising, announcing, judging etc.. and to Steve Dowie, Darren and the rest of the Chicky Crew for amazing dirt jumps!
22nd June 2005
Team Identiti rider Rory Backshell was at Chicksands yesterday for an MBUK photoshoot with Steve Behr and Ross Tricker! Also present were Mike Smith, Olly Wilkins, Jimmy Pratt & Sam Johnson.
22nd June 2005
13th June 2005
Keep an eye out for new products, adverts and riders in DIRT, MBUK, RIDE, DIG, WHAT MOUNTAIN BIKE, MBR..... as well as updates on this website!!!
13th June 2005
Identiti Team Rider Tom Dowie starts his work experience at Ison HQ this week. Reports of being taped up in boxes, covered in grease, and general abuse should be ignored as hearsay!!!!
9th June 2005
Forthcoming Events!!!Identiti Team will be at the following events: Suffolk Cycle Show - Ipswich Sun 19th June. King Of Dirt - Chicksands Sun 26th June. NASS - 8,9,10th July.
8th June 2005
Pimp your Ride with the new Halo Spin Doctor Hubs in GOLD!!! Front 36H SB Disc available now, Rear hub coming soon!!! Pics online soon.
17th May 2005
Identiti Team News: Tom Dowie learns Tailwhips!!! Tom spent the weekend perfecting tailwhips with Steve-O. Glen's shoulder slowly getting better. Rory's hospitality is excellent - a big thanks to Rory, Barry, Rio, Buster & Spike for looking after TM Matt last Friday.
9th May 2005
Bad News! Glen Coe yesterday dislocated his left shoulder riding at Chicksands. A backflip went wrong and Glen was rushed to hospital where he needed (according to him) copious amounts of morphine.Doctors have told him that he cannot ride for at least 6 weeks! But knowing Glen we expect him to recover quickly. Best wishes from all the Ison Family.
4th May 2005
Steve-O joins Gusset Team!!! Reprobate BMXer from Waltham Abbey, Steve-O is now on the Gusset flow team. Chicksands and Loughton local with the smoothest turndowns! Welcome to the madhouse!!!
3rd May 2005
Identiti Team Manager Matt found out that dirt isn't as soft as it looks after crashing on the dual course at Chicksands! A knackered shoulder and a big hole in his elbow was the result! <br>What's a Bank Holiday without a trip to A&E?<br> Glen Coe's description of "Crazy Old Man" seems to sum it up!
3rd May 2005
Chicksands once again saw some good dirt jump action over the Bank Holiday weekend. Glen Coe, Rob Goose (resplendent in a tiny girl's pink t-shirt!) Tom Dowie ( his 360's are just super smooth!) and all the locals had a great time in the sunshine. Special mentions for Dan and Shaun (both 13 year old rippers) for skills far exceeding their ages! Steve-O, Mark, Leroy & Josh also rode well. Old School racer Piers Simpson visited and showed he still has the trail skills!
25th April 2005
An informal gathering of the Identiti Team was held at Chicksands on Sunday. <br>Glen Coe received his new 666R Race Bike. Mazz (Team Mechanic) and Matt (Team Manager) both rode showing the team a few old school moves!!!<br> Highlights included the racing - up to 8 riders on the dual course at once (Chloe Woodlands winning the overall title)!!! Rory Backshell jumping OVER Glen Coe (8-9 ft high!)from the bombhole. And the entire team riding the NorthShore area. Rory did a huge 30ft drop on his jump bike! Tom Dowie rode a full-on DH full susser through the six pack!! Rory pulled an amazing run - air, huge backflip, 360 on the 6 pack!
18th April 2005
Chicksands Dual Race Results<hr> Youth: 1st Harry Molloy. 2nd Nathan Copplestone. 3rd Danny Prout. <br> Junior: 1st Nick Heron. 2nd Aaron Sewell. 3rd Chris Carr. <br>Senior: 1st Daniel Yeomans. 2nd Ben Fletcher. 3rd Glen Coe.<br>Master: 1st Gary May. 2nd Calvin Lamb. 3rd Paul Kimber.
18th April 2005
Chicksands Jam went off yesterday!!!<hr> Hundreds of people came and saw some amazing Dual Racing and Dirt Jumping in glorious sunshine! <br>With the entire Identiti (Glen Coe, Tom Dowie, Rory Backshell, Rob Goose) & DMR Teams present and some hot locals the dirt jam was amazing! Glen Coe & Mike Smith tied for 1st place in the Dirt Comp. Glen's run: huge backflip then a superman seatgrab. Mike's run: twisted table then a big, big turndown flip. <br>Little Dan (13 yrs old!) came 3rd super smooth suicide no-handers. Steve-O took best trick with a HUGE Turndown Flip and he went for 360 flips! All the riders pulled some big stuff!<br> Glen Coe even came 3rd in the Dual on his 666X single speed jump bike!<br> Prizes were kindly provided by Identiti, Gusset & DMR. <br>Massive thanks go to Steve D,Darren, Steve M & the rest of the crew for a great day!
15th April 2005
After many years' service to the Identiti Team Ady Bright has decided to step down to spend more time with his family. We at Identiti thank him for all the riding and work he has done and wish him well for the future. "ain't no kung-fu in my life no more"!!!
11th April 2005
Identiti Rider Rory Backshell wins Sheffield King of Dirt!!! Fellow team rider Tom Dowie comes 3rd!!! A great weekend for the 666x warriors!!!
7th April 2005
Glen Coe now on Official TSG International Flow!! Glen is now protecting himself with TSG helmets and pads! (and let's face it, with the huge stuff he pulls he needs them!).
7th April 2005
New 2005 KHE's in stock now! Check out the great range of bikes including the Midget and Goldie Pro's!
6th April 2005
PRO CHAV MILITIA tees and stickers from your local bike shop very soon!!! Stop the madness! Reclaim the streets! Become a part of the solution!
5th April 2005
HAPPY BIRTHDAY RORY BACKSHELL!!!! Team IDENTITI rider Rory is 17 today!!! All of us in the ID Family wish him a great day!
4th April 2005
Glen Coe rocks at the Bike Show!!! Identiti Team Rider Glen Coe went for the elusive DOUBLE BACKFLIP over the dirt doubles and sent the watching crowd into a frenzy!!! It is only a matter of time before he nails one in competition!!!
4th April 2005
The Dirt Jumping at this year's Bike Show was amazing! Team Identiti went off! Glen Coe, Tom Dowie, Rory Backshell, Rob Goose and Ady Bright all rode bloody well! These boys are made of some super strong stuff as some of the crashes they walked away from would've put an end to Jackie Chan's career!!! They all go for the biggest stuff!!!
4th April 2005
Chicksands Dirt Jumping Comp: Sunday 17th April. King of Dirt. All of the UK's top jumpers will be attending. Meet Identiti riders. Buy Anti Chav tees & stickers! Identiti giveaways galore!!!
30th March 2005
WIN! WIN! WIN! Go to where you can win amazing Halo Twin Rail Tyres!!! (The question is super-easy!!).
29th March 2005
Woburn Dirt Jam - Team Identiti rode on Monday at the Woburn Jam. Loads of riders turned up and a big shout goes to Sam & Elliott for a great day!!!
14th March 2005
Identiti Team Riders Glen Coe & Tom Dowie on the MBUK DVD "Access All Areas". Check out the boys as they kill it at Chicksands!!! Both on New 2005 666's.
8th March 2005
New 666R's & 666X's released next week!!! Check out your local bike shop for details. These are sweeeeeeet!!!!
8th March 2005
DEALERS: Check out our new & improved online ordering system!!!! IT Guru Lewis has excelled himself and after many late nights has come up with an amazing system!!!!! It's so good and straightforward even I can use it!!! Matt
2nd March 2005
Team Riders rate 666's!!! Rory Backshell dropped us a line to say : "Just to let you no that i am really pleased with the new 666X frame. It is really easy to get used to and it rides really well. The very first time i rode my new 666X i was doing backflips and mid-pac 360s as if i had been riding it for years."
20th January 2005
The new F-Set has arrived, Identiti and F-Set join forces! Click the link to see pictures and much more information...


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