Grit 4540 - White Industries Hubs

GRIT 4540 Wheelset

The newest member of the family, the GRIT 4540 was designed from the ground up to recalibrate your expectations from a carbon wheelset.

Lightweight? Got it.
Amazing stiffness? Check.
Versatile, snappy, fast, stable? Always.

Ideal for climbing and all purpose road OR gravel/CX (mixed terrain, gravel, cyclocross). How do we do it? Taking experience from the 6560, we launched the GRIT with our variable depth sinusoidal cross section, for unrivaled cross wind stability. We also introduced a slightly varying width to the profile, and optimised our carbon layup, focusing around high stress areas.

The nipple bed has been completely re-engineered to provide greater carbon thickness in that area, while removing material where not needed. 21mm hook to hook and 29.9mm at the widest point. Next level stuff? Try a uniform, hole-less tyre bed. By removing holes from the tyre bed, the wheel becomes incredibly stiff (holes+carbon aren’t best friends). That allowed us to make the tyre bed thinner (lighter) while providing greater hoop stiffness (stronger). Oh yeah, no more tubeless tape either (you're welcome).

Tubeless and podium ready. Reserved for those with GRIT.

Specifications

  • Hubs White Industries
  • Rim Depth 45 to 40mm, Variable
  • Internal Rim Width 21 mm
  • External Rim Width 29.9mm (max)
  • Disc Mount Center Lock
  • Tubeless tubeless ready
 Princeton Carbon Works Grit 4540
Princeton Carbon Works Grit 4540
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To find out where to buy  Click Here

Description Colour Size Wt(g) Part No. Stock Lvl RRP Pack Unit
Grit 4540, 45/40mm deep carbon Disc rim, White Industries HubsBlack700c WHPNG4DW7X
ETA: 31st May 2021
£3,199.99Pair 
  • Good stock levels
  • Low stock levels, Qtys may not be available
  • +24h Components are available, add 24/48hrs for assembly
  • Special Order Currently non-stock item, contact us for info
  • Out of stock. Expected availability date will be displayed if known.
  • Discontinued. This product is no longer available.
  • M Mixed Quantity discount available
Description Colour Size Wt(g) Part No. Stock Lvl RRP Pack Unit
Grit 4540, 45/40mm deep carbon Disc rim, White Industries HubsBlack700c WHPNG4DW7X
ETA: 31st May 2021
£3,199.99Pair 
  • Good stock levels
  • Low stock levels, Qtys may not be available
  • +24h Components are available, add 24/48hrs for assembly
  • Special Order Currently non-stock item, contact us for info
  • Out of stock. Expected availability date will be displayed if known.
  • Discontinued. This product is no longer available.
  • M Mixed Quantity discount available