Bikemonger’s Happy Bottom Bum butter is the brainchild of Charlie The Bikemonger, a niche and somewhat eccentric bike shop keeper in Dorset, England.

The product came about because he was sure there was a better way of making chamois cream, making it 100% natural with no nasty chemicals, but also making the branding fun.

For years cycling bum issues were considered a subject not suitable for public discussion, however Charlie says “Hell, we all suffer downstairs at some point, and chamois cream was always kept under the counter, it was like buying condoms… let’s get the subject out in the open and fix our bums”.