Gusset was founded in the summer of 1995 by two riding friends Paul Sorrell and Jason Mills. It started as a little project printing t-shirts, hoodies and replacement springs for Pit Bull brakes.

Although the pair had great plans for the brand they found that at the time they didn’t have the time or money to take the brand as far as it could go.The opportunity soon came along to pass the company over to Ison as both partners had known Lloyd and the team at Ison for some years and felt that with their contacts and distribution network that Gusset would be in good hands.

Since those early days, Gusset has developed into a component company with a wide range of products that appeal to many different types of riders. Gusset has gained a reputation for making quality, durable parts made with premium materials.

Currently, we like to think that the company retains some of the original ethos that it started with, parts developed with rider input. Making bikes work better is at times extremely taxing, but it always pays off. There’s little more rewarding than getting the call thanking you for making a bike work better than ever before, putting the smile back on the rider’s face.