Genetic is a select range of lightweight high performance Road and XC parts.
Engineered by some of the World’s leading producers in their respective fields to offer outstanding performance and value.
Genetic is a UK registered brand name owned and operated by Ison Distribution Ltd.
ID is one of the UK’s premier distributors of high-end performance bicycle products. ID has had 20 plus years of experience in the bicycle market and has seen many developments in component design and production.
When setting out to evolve a range of lightweight performance bicycle parts, instead of trying to re-invent the proverbial wheel, we decided to utilise our experience and connections in the Bicycle World to co-operate with the leading engineers in a given product field to provide exceptional performance products with inbuilt reliability and competitive prices.
Effectively, our engineers are some of the finest in the World for each product we develop. This factor means that our Genetic engineering is an evolution from the top of the tree every time we produce a new item.
Check out some of the independent bike magazine reviews of Genetic products to understand why Genetic products are changing the Cycle of Evolution.